🩷The Pricing Mistake That's Costing You Sales
Let's talk about pricing — because this one mistake is quietly killing sales for so many women.
The mistake?
Pricing based on what YOU would pay instead of what it's WORTH.
Here's what happens:
You create an incredible resource.
You pour your heart into it.
Then you think "Well I wouldn't pay more than $15 for this" — and you price it at $15.
But here's the problem.
You already KNOW this stuff.
It feels basic to you.
It is NOT basic to your ideal customer.
To her, your $15 guide could be worth $1,500 if it solves the right problem at the right time.
A simple pricing framework to start with:
  • 📄 Simple checklist or template → $7–$17
  • 📘 PDF guide or mini ebook → $17–$37
  • 🎥 Short video training → $27–$47
  • 📦 Mini course (3–5 lessons) → $47–$97
  • 🏆 Full course or group program → $97–$497+
Price for the transformation.
Not the format.
Not the page count.
Not what YOU would pay.
✅ Action Step:
Look at your current offer or your offer idea — are you underpricing it?
Bump your price up by just $10 this week and see what happens.
You might be surprised. 🩷
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Michelle Spark
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🩷The Pricing Mistake That's Costing You Sales
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