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19d • 🚀 Launch Discussion
Use Metaphors & Analogies
Hey Offer Launchers!
One way to get people to identify whether or not your offer is right for them is to help them see themselves in the pain point you solve and or the desired outcome you provide.
One way to get that picture in their mind is to use metaphors and analogies. Use something they are directly dealing with and compare it to something they are familiar with to get the point across instead of just stating facts. Our Anchor post is the facts post. Now we need to help them discover if the offer is right for them, and the best way to do that is for them to see themselves being helped by you or their outcome becoming reality. We want to activate thinking, not just blast our offers.
The post I made today in Next Level is an example of this.
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Use Metaphors & Analogies
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