28d • General discussion
The Worksheet Nobody Prays To
Chapter Three is here. ☕
(New to the table? Chapters One and Two are waiting in the Classroom under The Soul of Sales — start there. Maggie's story will make so much more sense, and you're not behind.)
In this chapter, Hope confesses something to Maggie. She tells her about the worst thing she ever taught.
Not a bad product. Not a failed launch. A worksheet.
It was the customer avatar — standard marketing homework she didn't invent, just passed along. You sit alone at your kitchen table and invent your ideal customer. Give her a name. An age. Married or single. What car she drives. A whole made-up person.
Hope taught it for years. Then she watched what it actually did to people. They fell in love with the character they invented — and stopped listening to the real human beings standing right in front of them.
Her line stopped me cold when I wrote it, and I hope it stops you too:
Nobody lies awake at 2 a.m. praying to be understood by a worksheet.
Here's what I want you to sit with today. Maggie's very next instinct — the moment Hope explains this — is to start picking someone anyway. She goes slightly red about it. Because picking feels like progress. Deciding feels like doing something.
But your One isn't invented. Your One is found.
Out there. Not in here.
☕️ Where have you been trying to choose a niche, an audience, or an ideal customer — before listening to one real human being?
No wrong answers. Most of us have a worksheet in a drawer somewhere.
Hope, the no permission needed coach
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The Worksheet Nobody Prays To
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