Change the Way You Think · No Labels Necessary

Change the Way You Think

99.9% of the artists try to break through in the U.S. and then focus on conquering the rest of the world (mainly by touring Europe). However, has anyone ever thought about an approach of doing this the other way around by targeting major European countries like France, Germany or Italy - where English is not their first language - in order to break into the U.S. market using the leverage of fans, airplay, etc. that you've built up?

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