1. Build an Email or Text List Early
Social media algorithms change, but direct access to your fans doesn’t. Use tools like Linktree or landing pages to collect emails or phone numbers.
2. Tease Before You Drop
Start promoting your release at least 2–3 weeks in advance. Share snippets, artwork reveals, behind-the-scenes clips, and countdowns to build hype.
3. Use Storytelling in Your Posts
Don’t just post your music—share why you made it. Let fans into your journey, your struggles, and your wins. People connect with stories, not just songs.
4. Collaborate With Other Creators
Feature other artists, producers, dancers, or influencers. Cross-promotion brings your music to new audiences and builds stronger relationships.
5. Focus on One Platform at a Time
Master one platform (like TikTok or Instagram) before spreading yourself too thin. Learn what works there and double down on what drives attention.