8d • General discussion
How to loose NIL money
Most student-athletes don’t lose NIL money because they aren’t good enough — they lose it because they aren’t positioned correctly.
Brands don’t pay for highlights.
They pay for:
- Consistency (posting weekly, not randomly)
- Clarity (what sport, what audience, what values)
- Reach + trust (even a small but engaged following beats big numbers)
👉 An athlete with 1,500 engaged followers and a clear personal brand can land deals faster than someone with 15K followers and no identity.
Action Step for Today:
Have your athlete answer this in one sentence:
“I help ___ by ___ through ___.”
That sentence becomes the foundation for bios, DMs, pitches, and NIL deals.
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How to loose NIL money
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