Michele O'Neil is the founder of the Digital Growth Community, a community on Skool designed to help individuals build a sustainable online income through digital marketing strategies. Michele is known on Skool for having one of the most active communities, and is the queen of ranking on the skool discovery page! Recently, she opted in to compete in The New Skool Games and to no surprise she is in first place in the business category. So how has this Mom of 6 built her communities to so engaged and generate more than 21 thousand in just 12 days?
The community is hosted on Skool, featuring both free and paid membership options. The free Skool community has around 6.8K members, while the paid version boasts approximately 259 members (this is growing every hour!)
The primary goal is to assist members in developing a daily-paying customer base through various digital channels, including email marketing and social media
Members have access to multiple resources, including:
- Courses on building effective email lists and brand identity.
- The 90-Day Ramp Up Challenge aimed at fostering a CEO mindset.
- Monthly Zoom meet-ups and webinars covering diverse topics from mindset to practical strategies for platforms like TikTok and Facebook.
Joining the Digital Growth Community requires an initial investment in a digital product, ranging from $50 to $600, plus a monthly membership fee of $47 or an annual fee of $423.
Michele has been on Skool for quite some time, but never showed the try power of her community until this year.
The Skool Games recently changed their competition: The Games now run for 3 months. I think this fits well into the brand that Michelle has built, because prior to this year she never sold anything on Skool Directly.
Here $20,000 growth in just 12 days is in increments of $97, so you can see how powerful her audience really is and that she is trust by many!
As her community continues to evolve, I will add more info in the comments to keep you up to date with her growth.
If you'd like to find out more about Skool and Michele, you can Start a 14-day Free Trial to build your own community and compete in The Skool Games!