18d • General discussion
LinkedIn About Section - Why it's important
So here is the data: People with well-crafted ABOUT sections get 3.9X more views!
The goal this week is to review your about section and focus on creating high-quality, inviting conversations.
- Start with "The 3 AM Problem that keeps your client awake." This is your hook
- Create a story or narrative about it
- How did you learn it or earn it
- Call to action (how to work with you, free offer, and if you speak, your topics)
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LinkedIn About Section - Why it's important
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