DAY 𝟻 ᐧ 💰 The Offers

Your brand is now visually defined. Time to give it substance.Today, you’ll clarify what you’re offering and why people should care.This is where your idea becomes a business: a defined offer with a clear promise and pricing that makes sense to your target audience.

Inside the wizard, you’ll complete Offers - where you create, refine, and structure the products or services that make your campaign real.

Today’s tasks:

✅ Download the Craft Your One-Sentence Hook checklist - this will help you describe your offer clearly and powerfully.

✅ Open the Validation Wizard and complete Stage 3: Define Your Offers.

Before you go step-by-step through these sections, we suggest you download our prompts.

You will take these prompts and use your LLM of choice to create your offers.

DOWNLOAD PROMPT PACK HERE

Core Offer: Define the single product or service your audience can’t live without. Choose a payment type, set the price, and describe what’s included.
Entry-Level Offer: Create a low-commitment option that acts as a trust builder, something simple that gets people in the door.
Premium Offer: For those ready to go deeper, create a higher-value option priced 3–5x higher with at least 10x the perceived value.
Free Offering (Lead Magnet): Decide if you’ll offer something free to attract early signups, a checklist, guide, or short resource.
Validation Target: Set a goal for how many waitlist signups you need to feel confident in your idea’s potential.
Audience Reach: Identify where your target customers hang out online and who can help you reach them. List your channels and potential influencers.

✅ Once you’ve completed this stage, take a screenshot showing “Stage 3 - Offers” as completed inside the Validation Wizard.

✅ Post that screenshot as your Day 5 update in the community.

✅ Update your Tracker to give yourself the points that you've earned today.

Template: It’s Day 5 of the Idea Validation Challenge.I’ve completed the Offers stage in the Validation Wizard. My core offer, pricing, and validation goals are now defined.Here’s a screenshot showing my completed Offers step.

Notes for success:The goal isn’t to perfect your pricing or product lineup - it’s to make your offer real enough to test.Keep it simple: one core offer is enough to validate your idea. If you create entry or premium options, ensure they’re clearly differentiated by value, not just price.

✅ [Optional BONUS points] Use your One-Sentence Hook from today’s checklist to post a short message in your community thread introducing your offer. Think of it as a preview of what’s coming when your campaign launches.

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