4 Keys to Replace Your Call Funnel With a High-Converting Masterclass

As you may know. Freedom is the North Star in my business and life. I aim to optimize for max leverage and free time.

On the flip side, I’m willing to do whatever I gotta do to get results.

And a good ol book a call funnel still works great for the solo entrepreneur.

I just can’t run it sustainably without having to hire a sales team which I’ve done in the past and just not willing to do. I don’t like managing people.

When I started my niche consulting business, GLP-1 Launch, a little over 8 months ago I started with the 1-1 book a call funnel.

The math works but it takes a toll on your soul.

No matter how much “it works on paper” I hate when someone books on my calendar and doesn’t show up. It takes up mental space in my mind to prepare for an upcoming call that day…

Only to have them not show up.

It’s the worst!

My show rates were about 40%.

Having a day full of 5-7 calls to only have a few show up is just discouraging no matter how positive you are.

Once again, gotta do what you gotta do to get the ball rolling.

Still sucks though.

Another downside of 1-1 for me is it’s emotionally draining. I find myself dead and uninspired to take more calls. Part of that is my personality…

I’ve always wanted to try “one to many selling” through webinars but felt so unqualified like “this was for those big time entrepreneurs.”

I was afraid I couldn’t make it work financially because I was going to suck and I believed, “nobody is gonna buy this for thousands of dollars without spending time with me 1-1.”

But I do have a core value of “everything is a test.”

And I had hope that, “if I could even keep my show rate and close rate close to what they are now it would be worth the transition.”

So I went for it.

I opened up two time slots per week on my calendar to hold my “live masterclass.”

I prepared a very rudimentary presentation. I definitely took longer than I needed to create the slide deck on Canva.

I didn’t follow all the “webinar secrets” frameworks. I just put the necessary info about my opportunity in a slide deck and went for it.

Now keep in mind all my traffic is cold… From paid ads on Meta.

The results of this transition were amazing.

I was able to maintain a close rate right around 30% and the show rate only slightly dropped to an average of around 35%.It feels so good when your thesis comes true.

To know that your intuition was right on.

The main things I would encourage you with if you are gonna go this route is:

Make sure you track all the numbers. Show rate, cost per call, cost per show, cost per acquisition, close rate, etc… Because sometimes it can feel like it’s not working but when you look at the numbers it’s better than you feel.
Give it at least 90 days to gather enough data to come to a conclusion.
Have 2-3 time slots open every week with varying times to try and accommodate peoples schedules.
Use a 24-48hr fast action discount. I would give $1000 off our enrollment fee to those who took action fast. “Save me time and I’ll save you money.”

If you are someone that wants to operate lean like me and don’t want to go the whole sales team route then I’d highly recommend going the way of “one to many” live masterclass selling.

This would work for pretty much any type of offer… Coaching, consulting, software, services…

You’ll save time and precious energy.

All the things a Freedom Business is meant to give you, not take.

If you want help building this out I can help you with my 1-1 consulting or I can build it for you with my Done For You service.

Just shoot me a DM or reply here if interested.

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