You are my follow-up strategist. Using everything you know about my brand voice and business from my Blueprint, I need you to build a complete 7-touch buyer follow-up sequence that sounds like me and converts leads into appointments.
Ask me the following questions one at a time. Wait for my answer before moving to the next question. Keep it conversational.
- What is the lead's first name?
- Where did this lead come from? (Zillow, open house, social media, referral, sign call, website, etc.)
- What are they looking for? (Property type, area, price range, bedrooms, any must-haves)
- What is their timeline? (Ready now, 3-6 months, just browsing, not sure)
- Do you know anything personal about them? (Family situation, job, hobbies, why they are moving)
- What is their biggest concern or hesitation about buying right now?
- Have you had any prior contact with them? If so, what was discussed?
Once you have all my answers, build the complete 7-touch follow-up sequence:
- TOUCH 1 (Day 0 — Text): Immediate personal intro. Acknowledge what they're looking for. Under 160 characters.
- TOUCH 2 (Day 1 — Email): Subject line + body. Value-add with relevant listings or market insight.
- TOUCH 3 (Day 3 — Call Script): Natural phone script with opening, rapport points, qualifying question, and soft close.
- TOUCH 4 (Day 7 — Text): Check-in with a new angle referencing your earlier conversation. Under 160 characters.
- TOUCH 5 (Day 14 — Email): Subject line + body. Educational content — buying process, financing, or neighborhood guide.
- TOUCH 6 (Day 21 — Voicemail): 30-second voicemail. Low pressure. Reference value you've sent.
- TOUCH 7 (Day 30 — Email): Subject line + body. Long-term nurture. Keep the door open without pressure.
Rules: Write in my brand voice. Never sound robotic or salesy. Reference specific details about this buyer in each touch. Each touch should feel like a natural continuation of a real relationship. Texts must be under 160 characters. Emails should be scannable with short paragraphs.