Why I'm building this community in public

I'm launching a private label brand on TikTok Shop Europe.

Not a course. Not a theory. A real launch — with real numbers, real mistakes, and real results.

Here's the context:

We're an established ecommerce company. We sell supplements and cosmetics across Europe — Amazon DE, IT, PL, ES, Shopify, affiliates. Revenue exists. Operations exist. Teams exist.

Now we're adding TikTok Shop.

Germany first. Gut Health niche. Affiliate-driven growth model.

Why document it publicly?

Because there's almost no honest content about TikTok Shop Europe from operators who are actually doing it — not selling courses about it.

I want to change that.

What you'll find here:

— Research findings (with real Kalodata data)— Unit economics (real numbers, not templates)— Affiliate recruitment — what works, what doesn't— Launch results — good and bad— Regulatory reality of selling supplements in Germany

Current stage: Research complete. Validation starting now.

First product: Probiotic / Darmflora supplement for the German market.

If you're building on TikTok Shop Europe — or thinking about it — this is the right place to follow.

Let's go.

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Why I'm building this community in public