Most people think you're supposed to create content around your prospect's pain points (the story that's in their head) to get them nodding. And this is great...but
Out of all those pain points, a select few will automatically qualify them to buy your high ticket coaching (they have means & can afford it; they're motivated to invest in hiring a coach; and they aren't tire-kicking freebie seekers)?
What if you created content around THAT?! If you do, it will improve your sales calls, with better more qualified prospects, and you'll won't be wasting so much time with the wrong prospects.