Hereās one of the hardest parts about automating a community-led course or funnel:
š Some people donāt finish what they start.
Itās not always their fault.
Life gets in the way .
Shiny objects show up.
Or they just lose steam.
So if you're trying to build a warm, automated community that sells for you...You can't just drop people into content and hope they stay.
You need something that pulls them forward.
Thatās where the unlocking mechanism comes in.
Sometimes itās a reward.
Sometimes itās access.
Sometimes itās just a clever āonly if you finish thisā moment that triggers curiosity and momentum.
And it doesnāt just help themā¦
It helps you, too.
When you build in:
ā
A reason to finish
ā
A clear milestone to reach
ā
A survey or reflection moment at the end
ā¦you start collecting gold.
Insight.
Feedback.
Testimonials.
Even sales signalsāon autopilot.
So if youāre building your own system (like we do here at Base Camp), ask yourself:
Whatās the unlocking moment at the end of my course or funnel?
What makes someone want to reach it?
Because the ones who finish?
They become your buyers.
Your biggest fans.
Your proof it works.
ā
Let me know if you want help structuring your own unlocking mechanism.
Itās easier than you thinkāand it changes everything. š”