šŸŽ Some Don't Finish What They Start (And What To Do About It)
Here’s one of the hardest parts about automating a community-led course or funnel:
šŸ‘‰ Some people don’t finish what they start.
It’s not always their fault.
Life gets in the way .
Shiny objects show up.
Or they just lose steam.
So if you're trying to build a warm, automated community that sells for you...You can't just drop people into content and hope they stay.
You need something that pulls them forward.
That’s where the unlocking mechanism comes in.
Sometimes it’s a reward.
Sometimes it’s access.
Sometimes it’s just a clever ā€œonly if you finish thisā€ moment that triggers curiosity and momentum.
And it doesn’t just help them…
It helps you, too.
When you build in:
āœ… A reason to finish
āœ… A clear milestone to reach
āœ… A survey or reflection moment at the end
…you start collecting gold.
Insight.
Feedback.
Testimonials.
Even sales signals—on autopilot.
So if you’re building your own system (like we do here at Base Camp), ask yourself:
What’s the unlocking moment at the end of my course or funnel?
What makes someone want to reach it?
Because the ones who finish?
They become your buyers.
Your biggest fans.
Your proof it works.
—
Let me know if you want help structuring your own unlocking mechanism.
It’s easier than you think—and it changes everything. šŸ’”
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Tony Tovar
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šŸŽ Some Don't Finish What They Start (And What To Do About It)
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