You Got Two Lines
The reason your Facebook posts die after 2 lines has nothing to do with your content.
It has everything to do with your opening.
Facebook cuts your post off before anyone sees the value. That invisible wall is your first real test as a communicator, and most people fail it before they even realize the game is being played.
Two lines. That is all you get.
Line 1 needs to create a pull so strong they physically cannot scroll past it. A bold claim, a sharp truth, or a gap their brain needs to close.
Line 2 delivers a specific promise or flips their expectation on its head entirely.
Not "Here are some tips for entrepreneurs."
Try this instead:
"I watched a competitor steal my audience in 30 days. Here is exactly how they did it."
Or this:
"Most business owners are one post away from being ignored permanently. Make sure it is not yours."
The goal is not to be clever. The goal is to create a moment where scrolling past feels like leaving something unfinished.
If your first two lines do not create that feeling, the rest of your content does not matter. Rewrite them before you publish anything else.
***Get my Hook Mastery App Generator in the classroom. Based off of Alex Hormozi's system. Free guide below. 👇***
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You Got Two Lines
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