Aug 17 • General discussion
📝 Post: "Why You’re Not Converting — and How to Fix It"
📝 Post: "Why You’re Not Converting — and How to Fix It"
Most people creating content online make one big mistake:
They only post one type of content.
But if you want to actually attract clients (not just likes)… you need to master the 3 layers of content:
1. Top of Funnel (TOF) – Awareness
This is content that gets attention and draws people in.
✅ Hooks.
✅ Trends.
✅ Viral-style reels.
✅ Relatable, faceless storytelling.
The goal here isn’t to sell — it’s to stop the scroll and make strangers curious enough to stick around.
Think of it as the billboard on the highway.
2. Middle of Funnel (MOF) – Nurture
This is where you build trust and authority.
✅ Teach simple frameworks.
✅ Share your journey.
✅ Answer objections.
✅ Pull back the curtain on how faceless brands actually work.
This is the coffee chat where they lean in and think: “Maybe this could work for me.”
3. Bottom of Funnel (BOF) – Conversion
This is content that invites action.
✅ Testimonials.
✅ Screenshots of results.
✅ Behind-the-scenes of your system.
✅ Clear calls to action: DM “START” or “COURSE.”
This is where curiosity becomes commitment.
👉 Why this matters (especially for faceless brands):
When you’re faceless, you don’t have selfies or lifestyle content doing the heavy lifting. Your funnel is your content. (I just taught on this last week in my faceless training)
Every post is either attracting, nurturing, or converting.
If you skip one layer? You’ll get views with no trust. Or trust with no sales.
But when you combine TOF + MOF + BOF content consistently?
That’s when strangers turn into followers. Followers turn into leads. And leads turn into paying clients that buy up all your offers.
Now let's talk about when you are selling on Tik Tok Live or IG live...If your live doesn’t move people from... stranger → curious → buyer in one sitting, you’re leaving money on the table.” Same concept. (TOF, MOF, BOF) This is why I was able to pull in $33,000 my first month going live on Tik Tok in 25 days. I took them through the 3 step funnel on every live. (I'm almost done with the Live template for all my students in my mentorship)
If you are not making consistent sales you need mentorship. Entrepreneurship requires investing. The ones that continue to invest in themselves and make it happen time and time again always win. Comment below MENTOR or DM me on Skool if you need help. I have a bundle deal right now that has the Create Faceless Wealth and my weekly mentorship together for the next 24 hours.
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📝 Post: "Why You’re Not Converting — and How to Fix It"
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