For many families, long-term care is a "when" conversation, not just an "if." Yet bringing it up can still feel awkward. This community is full of advisors and long-term care professionals who have found their own way into this conversation, so let's learn from each other.
- What's your go-to opening line for bringing up long-term care with a client⁉️
✍🏼Share it below, and let's build a list of conversation starters together.