AI is everywhere. But not everything that says “AI” is smart. Here’s what really happened after ChatGPT dropped and how some folks are just cashing in on the word.
1. When Did the Hype Start?
- The AI conversation existed for decades, but it went mainstream in late 2022, when ChatGPT (by OpenAI) launched publicly.
- Suddenly, non-tech people — marketers, solopreneurs, students, small business owners — were using AI, not just reading about it.
- This was a turning point: AI was no longer an abstract idea; it became a tool you could play with.
🚀When ChatGPT launched, AI went from ‘future tech’ to ‘everyday use case’ overnight.
2. Why the Word “AI” Got So Popular
- Before 2022, AI was seen as something used by Google, Tesla, or academics.
- Post-ChatGPT, AI became a marketing buzzword.
- People began slapping “AI” on every product — from writing tools to CRMs to course titles - to appear futuristic and credible.
- Startups started raising funding just by saying they’re “AI-powered.
💡 Saying “AI” is now like saying “gluten-free” or “organic” -even if it’s barely true, it sells.
3. How Small Companies & YouTube Gurus Exploit the Hype
🤑 “AI” as a Sales Weapon:
- Many creators, coaches, and SaaS founders use “AI” just to inflate perceived value.
Example:
A basic Notion template becomes: ⚡️AI-Powered Client Management System.
A PDF becomes: “The AI Funnel Masterclass.
🧠 False Authority:
- People with no background in AI suddenly position themselves as AI experts.
they sell :
- “AI agency launch kits”
- “How to make $10k/month with ChatGPT”
- “AI Side Hustle Systems”
🧨 These aren't selling AI, they’re selling dreams powered by a buzzword.
✅ Real Talk, Real Value:
- AI isn’t magic. It’s a tool. It helps speed up good work, not replace deep thinking.
- Don’t get sold on “plug-and-play” AI courses or products promising quick money.
- Always ask:
“What’s the real value behind this product and would I still want it without the word AI?”
🔄 Hype Cycle Reminder:
- Every new tech goes through a hype phase → crash → real innovation phase.
- We’re still in the hype phase — which means watch your wallet and stay grounded.
If you're from a non-tech background, it’s easy to get pulled in.
You hear things like:
- "AI tools can make you rich in a month"
- "No-code + AI = $10k per week passive income"
- "Start an AI agency without knowing anything"
But that’s not how it works.
Yes - you can build a career using AI. But only if you understand:
- The fundamentals of AI (what it is and isn’t)
- What real value you bring to the market
- Whether your skills actually solve a problem people are willing to pay for
Here’s Some Grounded Advice:
Before buying into another AI-course or launching a random AI-service, ask:
- What niche am I targeting? Are they even interested in what I’m learning?
Follow the research pattern & framework
- What problems do they face? Can I use AI to solve something they care about?
3. Can I fill a specific gap in the market - using AI as a tool, not a crutch?
If you don’t research your audience, even the most powerful AI tools won’t help you.
Explore the 3.0 Agency Business Model
Final Note:
This post only scratches the surface.
No fluff. No pressure. If you’re stuck and want guidance, just DM me ‘MENTOR’. I’ll reply personally.
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