💰 The Anatomy of an Irresistible Offer

Ever looked at your dashboard and wondered why your about page isn't converting the way you want it to be?

The answer often lies in your offer.

But here's the thing - most people focus on the wrong elements when crafting their offers.

𝗧𝗵𝗲 𝗩𝗮𝗹𝘂𝗲 𝗘𝗾𝘂𝗮𝘁𝗶𝗼𝗻

Based on Alex Hormozi's framework, there are 4 key drivers that determine how valuable your offer is perceived:

1️⃣ Dream Outcome What's the end result your customer desperately wants?

2️⃣ Perceived Likelihood of Achievement How confident are they that they'll succeed?

3️⃣ Time to Achievement How long will it take to get results?

4️⃣ Effort & Sacrifice Required How hard will they need to work?

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻

Let's apply this to your metrics tracking offer:

❌ "Track your Skool data metrics" (Generic, no clear outcome)

✅ "Track your metrics hourly without lifting a finger to reduce churn, increase engagement and make confident decisions"

See the difference?

The second version:

𝗧𝗵𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿

When evaluating your offer, track these numbers:

📊 Conversion Rate

📊 Churn Rate

📊 LTV

If these metrics aren't where you want them to be, revisit the 4 drivers above.

Remember: A great offer should make people feel stupid saying no.

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