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🏆Winning Your Next 90 Days STARTs HERE — Read This First & Post Your 90 Day Focus Goal
What would you have LIKED to have happened in the last 90 days?
Not what did happen. Not what you settled for. What you wished had happened.
That gap — between what is and what you wanted — is exactly where goals live. And it's why most people stay stuck in the same 90-day loop, quarter after quarter.
Today I want to share the goal formula I've spent years building, and why almost everything you've been taught about motivation is only half the story.
There Are Two Types of Motivation
Most people who achieve things do it by running away from pain.
"I'm sick of being broke." "I'm tired of feeling stuck." "I'm done watching everyone else win while I sit here."
That burning dissatisfaction becomes rocket fuel — and it works. People move with real intensity when the discomfort becomes unbearable enough. Pain is one of the most powerful motivators we have.
But here's what nobody tells you:
That fuel runs out the moment things get comfortable enough.
When life gets tolerable, the intensity fades. You slow down. You stall. You wonder why you can't "stay motivated." The problem isn't willpower. It's the direction you were moving. You were running FROM something, not toward something.
The second type of motivation is different. It's built on a vision of a future so compelling, so exciting, so completely yours, that you can't help but move toward it every single day — not because you're fleeing something, but because you're genuinely pulled forward.
Here's the most important thing to understand about your future:
Everything you believe about it is made up. You invented it. Which means you also get to decide how motivated you are about it.
This is where most people get tripped up with affirmations and vision boards. They build the dream and then forget to build the bridge. Vision without intensity is a fantasy. Intensity without vision is a hamster wheel. *Ever get those ambitious but lazy ads or is it just me* haha
Because What you actually need is both:
VISION + INTENSITY = 90-DAY RESULTS
Your vision needs daily inputs, these are consistent actions that rewire your identity and convince you that you're becoming who you said you'd be. Your intensity is your motivation fuel: your daily reminders, your habit loops, and cues that reinforces the belief that you will succeed and that you are already on the path.
Without this habit loop, you'll keep starting and stopping — because you haven't convinced yourself that you're changing. And when progress is slower than you'd like, you'll spiral instead of adjust.
The answer isn't to push harder. The answer is to change the frame.
One of my millionaire mentors that i look up to Dr. Benjamin Hardy a motivational psychologist and author of 10x Is Easier Than 2x builds his entire goal framework around what he calls :
Frame, Floor, and Ceiling.
Most people only ever talk about the third one. The ceiling of whats possible, but really success starts with your locus of control (Sense of Personal responsibility) .
High performers operate from an internal locus of control. They believe their outcomes are determined by their choices, their inputs, their consistency — not by luck, circumstance, timing, or what other people do. When something goes wrong, they ask "what did I do, and what can I change?" not "why does this always happen to me?"
External locus people hand their power to the environment. They wait for the right moment, the right conditions, the right break. The goal is always just out of reach — because they've unconsciously decided they're not the one steering.
But locus of control alone isn't the whole framework, consider it the mental state in which you view your opportunities.
Thats why he goes even deeper In 10x Is Easier Than 2x, he introduces the concept of Frame, Floor, and Ceiling — and this is the piece that most people completely miss.
- Frame: The Frame is the meaning and context you give your goal before you ever write a number down. It's the "why" that makes the floor and ceiling matter. Without the right frame, a floor is just a low expectation and a ceiling is just wishful thinking. The frame is your identity claim: "I am becoming the person for whom this result is normal."
- Floor: The Floor is your non-negotiable minimum ! The outcome you are absolutely committed to no matter what circumstances arise. It's not your safe guess. It's your standard. Your floor is what you refuse to fall below.
- Ceiling: The Ceiling is the expansive, exciting version. Your 10x outcome. The thing that genuinely pulls you out of bed. This is a direction, not a deadline — and hitting it is less important than the person you become while pursuing it.
This is the insight that changes everything: your floor should be above where you used to stand. Growth isn't measured by whether you hit your ceiling. It's measured by how much your floor has risen.
Set the frame first. Without it, you're just managing numbers.
A goal isn't a wish. It's a commitment to a new identity — and your daily actions are how you prove that identity to yourself, every single day.
The Formula I Use
(Identity × Daily Actions) + Sustained Intensity Over 90 Days = 10x Outcome
Identity is the frame Hardy is talking about. It's not who you are right now — it's who you are deciding to become. Your daily actions only compound when they flow from that identity. Without it, every action feels forced, inconsistent, and easy to quit.
Daily Actions are the non-negotiable inputs you take every single day that make your outcome feel inevitable rather than hopeful. These aren't just tasks on a list — they're evidence you collect each day that you are the person you said you'd be.
Sustained Intensity is what separates 90-day results from 90-day intentions. It's not the same as motivation — motivation comes and goes. Sustained intensity is the decision, made once and recommitted to daily, that you don't negotiate with yourself about whether today counts.
Add them together across 90 days and you don't just hit a number. You become a different person — one for whom the result is inevitable.
Why 90 Days?
90 days is the perfect container for real transformation. Long enough to create meaningful results. Short enough to stay accountable and course-correct before you're too far off track.
The real work happens across three 30-day sprints — and each sprint asks one question:
"Am I giving myself the right inputs to get where I need to be?"
If the answer is no, the solution isn't just to do more. It's to change the way you think about what you have to do.
That shift — from effort to identity — is the whole game.
This Is What Winning Your 90 Days Is About.
I've put together the first course in this community to walk you through exactly how to build a 90-day goal that actually works and a place we can come back to reevaluate what we said we wanted and wether new opportunities line up with what we should be doing.
By the end You'll create your own Mastery Declaration: a clear, compelling statement of who you're becoming, what your frame is, and what your next 90 days will prove.
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My Favorite Quote of the Week
"Entrepreneurs don't take risks they mitigate them"
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🏆Winning Your Next 90 Days STARTs HERE — Read This First & Post Your 90 Day Focus Goal