Something you need to change in your content
In the past 6 months, I have written more than 550 scripts for clients in the health/ nutrition industry, mental health industry, service-industry, and coaching industry. I write a between 12-30 posts per client each month. In addition to that, I have been consistently posting content and stories on my page too. I have noticed some patterns that make content more impactful and here is a main takeaway you can start implementing with your content too for better results.
If the content has one specific takeaway, it is more memorable and more effective.
For example, if you are sharing tips about public speaking, instead of listing 3 different ways to boost your confidence, focus on one specific point only, for example: How to "sound" more confident.
Average content idea: 3 ways to speak confidently in front of a group: Prepare your material, practice infront of a mirror, speak slowly.
Better content idea: 3 ways to speak confidently in front of a group: Speak slowly, take pauses, avoid monotony. (See how all these tips fall under voice only?)
More specific, more memorable.
PS: See how I implemented this tip in this post too? 😉
Let me know if you are interested in knowing the other 2 takeaways in future posts.
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Something you need to change in your content
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