How Leaders Can Ask the Right Questions to Become More Efficient and Successful
Using the MEDDICC Approach to Drive Organizational Excellence
Effective leadership isn’t only about setting goals and outlining strategies—it’s also about asking the right questions. The way you frame your questions can significantly affect decision-making, innovation, and overall performance across your organization. The MEDDICC method offers a powerful framework that encourages you to ask questions designed to empower your team, foster open dialogue, and ultimately drive success.
Why Asking the Right Questions Is Crucial for Leaders
1. Overcoming Risk Aversion and Enabling Innovation
As leaders, you know that risk aversion is natural. When employees are faced with a question that seems threatening or overly critical, they tend to answer based on self-preservation rather than creative problem-solving. For example, if you ask,
• Dumb Approach: “How much do you think we will sell for this year?”
the respondent might be tempted to give an answer that protects them—even if it isn’t accurate. Instead, a well-framed question reduces pressure and encourages honest, innovative input.
2. Making Your Team Feel Valued and Empowered
Smart questions are those that make employees feel respected and intelligent. They invite thoughtful reflection rather than a reflexive response. When you explain why you need an answer and describe how you will use it, you invite your team to contribute their best ideas. Using all three parts of a smart question helps create a culture of engagement (more on this in the next section). Instead of asking,
• Dumb Question: “What do you think about our new presentation?”
try:
• Smart Question: “The idea behind our new company presentation is that it should help customers see new business opportunities. How do you think it has helped you in your conversations? I need your input for a meeting with the marketing team later today.”
This extra context gives the respondent time to think and shows that you value their perspective.
3. Creating a Culture Where It’s Okay Not to Have All the Answers
Great leaders understand that no one has all the answers—and that’s perfectly fine. Encouraging your team to admit when they don’t know something opens the door to collaborative problem-solving and continuous improvement. A question that leaves room for uncertainty rather than forcing a “correct” answer can lead to richer discussions and better outcomes.
The Three Parts of a Well-Structured Smart Question
One of the keys to asking smart questions is to structure them in a way that sets a clear context, invites thoughtful input, and explains how the answer will be used. A well-structured smart question includes three essential parts:
1. The Idea You Want to Establish:
Begin by clearly stating the underlying concept or guiding principle behind your question. For example, you might say:
“The idea behind our new company presentation is that it should help customers see new business opportunities.”
2. The How-Part (Soliciting Input):
Follow up with a specific “how” question that asks for input related to that idea. This part directs the respondent’s focus to the process or method by which the idea might be realized. For instance:
“How do you think it has helped you in your conversations with clients?”
3. How You Will Use the Answer:
Finally, explain how you intend to use the feedback. This helps clarify the purpose of the question and shows respect for the respondent’s contribution. For example:
“I need your input because I have a meeting with the marketing team later today and want to incorporate your insights.”
Combined Smart Question Example:
Instead of asking,
• “What do you think about our new company presentation?”
ask:
• “The idea behind our new company presentation is that it should help customers see new business opportunities. How do you think it has helped you in your conversations with clients? I need your input for a meeting with the marketing team later today.”
Though it may seem more elaborate, this structure gives your team the time to think through the question and respond in a thoughtful, constructive manner.
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Jens Edgren
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How Leaders Can Ask the Right Questions to Become More Efficient and Successful
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