17d • Newsletter
Marketing Science Chronicles - Issue 02
What's inside this issue:
📊 Adobe Mix Modeler - The tool that answers the C-suite's favorite question: "But did it work?"
🍫 Mars Inc's Retail Media Playbook - They score partners with quarterly report cards and only invest where incrementality is proven (no cannibalizing yesterday's Snickers sales!)
🍎 iOS 26 Privacy Updates - Why "last-click attribution" is now as outdated as your AOL email address
🤖 Adverity Intelligence - AI that lets your data actually talk to you (in human, not SQL)
🏆 Circana's MMM Power Move - They just assembled the Avengers of incrementality analytics
Plus: Why retail media is having an existential crisis about measurement (spoiler: proxy metrics are lying to you).
The bottom line: In 2025, incrementality is king. If your media doesn't drive new sales, it's just expensive wallpaper.
Ready to sound smarter than your cousin who thinks "incrementality" is a new oat milk brand?
🔴 Subscribe to the Marketing Science Chronicles newsletter https://www.linkedin.com/pulse/marketing-science-chronicles-issue-02-vinay-karode-2hh3c
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Marketing Science Chronicles - Issue 02
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