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15d • 💭 | General discussion
Fake It 'Til You Make It?!? Not In My World!
put a comment on one of my recent posts, saying after his latest demo that he felt deflated, having priced his solution high. I have to say that I know how he feels. I have been struggling making sales for the 2 years since I started my GHL white label agency.
I'm here to say that CEO Lab is a huge contributing factor in a shift in my attitude. I'm not a believer in "Fake It 'Til You Make It". Being here helped me change my mindset and my heartset.
Who I am, how I think and how I feel are entirely in my control. I can't be fake. I have worked hard to be the authentic ME! It took a lot of internal work to get here, with the help of a few key people in my life and in spite of others who have worked tirelessly to drag me down.
I wasn't feeling confident about charging $300/mo and a $1K signup before joining CEO Lab. I knew the numbers. I knew the value. I knew the expected value that bots can bring to clients. At times I felt that people would never buy anthing more than a $97/mo. GHL account.
The disconnect was
- my belief in ME. That changed quickly by being here.
- clients bitching that $300/mo was a lot of money to spend on CRM (It isn't and I no longer sell CRM)
- The fact that I hadn't sold many solutions.
Sales, to me is a two-way transfer of value. my expertise and my solutions in exchange for something of value to me. In this situation it's money. When I look at it, $5K and $1K/mo. is a bargain for what I offer. In fact, considering the ROI multiplier and actual dollar amounts for potential of increased sales for what we can do with the right target client, they get exponentially more value than the fees they pay.
SalesForce is the kingpin of CRMs. I just had a conversation with someone who worked for a company that paid over $200K for the onboarding and setup fees. AND... it never worked the way they thought it should. I'm sure the subscription fees were in the mid-five-figure territory.
Business owners know they can do better than they currently do. They spend HUGE amounts to the right solution provider, as long as they think they'll make more money than they spend. That's called being cash-flow positive. Every bean counter you talk to will say that's how you are successful in business. Make more than you spend, and make sure to pay yourself along the way.
My biggest challenge was getting in front of enough of the right people. I tried to figure out email, ads, cold calls, list scraping hiring VAs and more.
What I didn't think of was to go back to my roots... in-person networking. Going to events, exhibiting at trade shows, etc. joining a BNI chapter (the RIGHT chapter), going to chamber of Commerce BA5s. THIS is my jam.
I also forgot how good I am at presenting because it's been a very long time since I've been in front of people doing just that. I've relied on connecting online, through virtual networking on Zoom, Meet, Teams, Phone, WhatsApp and more. Now, I'm flipping the script.
Being with people. in-person, sharing my enthusiasm for the coolest marketing tools on the planet allows my to transfer not only my expertise, but also my enthusiasm for the solutions that I offer to business owners who need this more than they ever know, until they buy in.
It's our job to transfer that enthusiasm, along with the solution to business owners we encounter.
I'm just doing my job.
I'm not faking it 'til I make it. I'm developing my expertise and learning with unsuspecting practise partners.
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Fake It 'Til You Make It?!? Not In My World!
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