In this one I break down the 8 insights she shared inside Grow with Evelyn that got her there, plus what’s actually happening on the Meta ads side that makes them work.
A bit of what’s inside:
👉 why advertising things inside your community converts better than advertising the community itself
👉 how going from freemium to paid changes the quality of traffic Meta sends you
👉 the about page mistake that kills conversions even when the ad itself is great
👉 how artefacts can unlock higher tier sales and become some of your best performing ads
The takeaway: small, marketable things inside your community are the real unlock, not another full community overhaul.
Watch here: