Main Character Labs is a builder-first business consulting, coaching, and marketing community for people who want to create something real.
Where disciplined thinking meets real-world execution.
Built for beginners, early-stage founders, and operators, the lab replaces guesswork with systems and turns ideas into outcomes, without fluff, fake gurus, or burnout culture.
Founded by Ty Gray (Stanford GSB โ Launching a Startup), Main Character Labs combines:
๐ผ Practical startup strategy
๐ง Business + health group coaching
๐ Marketing systems built for clarity
๐ฌ A Main Character mindset rooted in ownership
This is a focused, moderated room. High-signal only.
๐ Launch Access
The first 100 approved members receive free lifetime access. Community access will be $49/month after launch. ๐ Click โJoin Groupโ to apply.
โ ๏ธ How to Join
โ Click Join Group
โ Answer all membership questions
โ Applications reviewed within ~24 hours
High standards. Real progress.