CURE IMPOSTER SYNDROME - Stop Hiding Your Expertise
You're more qualified than half the people landing the opportunities you want. But when it's time to share your knowledge, that voice whispers: "Who am I to say this?"
Meanwhile, less experienced people are confidently claiming the space you should occupy.
Here's the truth: Your expertise isn't the problem. How you think about your expertise is.
I watch brilliant, qualified people copy the same "fake it till you make it" positioning everyone else uses. Sure, you might get likes. Maybe even quick wins. But copying gets attention - authenticity gets connection. And connection gets real clients who stick around.
After 30+ years crafting stories for major brands, I know what actually builds authority: owning your real experience instead of inflating fake claims.
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