Jul '24 • Celebrations
Wins
Hi everyone, I wanted to share some wins and changes that have improved my IELTS writing program. Previously, I ran it on a monthly basis, like a bootcamp. The issue was constantly having to find new students each month, and enrollments were only at the start of the month. Plus, there were no follow-up offers once students finished the program. When I priced it at $100, getting students was easy, but as I gradually increased the price, it became much harder to attract new enrollments.
Andrew helped me revamp the course model to an evergreen format and create an extended offer for past and current students. We worked on a pilot, and last week I managed to sell the course for $300 and also offered an extension to two of my past students. 🙌
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Wins
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