He didn’t need more leads. He needed a whiteboard.

Guy flew in for a 1:1 day.

Revenue was fine—but the business felt chaotic.

Clients in crypto.

Clients in ecom.

Clients in manufacturing.

Three offers.

Three avatars.

No clear direction.

Before we got tactical, I handed him a marker:

“Write down the clients you like working with… and the ones who actually pay you.”

He did.

Every good name?

Manufacturing.

So I asked him something he already knew:

“What if you just focused on that?”

He laughed.

Then he got quiet.

Next 90 days?

→ Turned down random work

→ Tightened his positioning

→ Productized his offer

→ Focused everything on that one niche

Business tripled.

Stress dropped.

And everything got easier.

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