app makes you do pushups before you can doomscroll, doing $30k/month
this one's interesting. Alejandro and Mario built PushScroll, an app that blocks your social media until you do pushups, squats, or planks. Hit $30K MRR in 4 months with 300K downloads.
the crazy part: they validated the whole idea with a fake demo video before writing any code. Posted it on TikTok, it blew up, people were begging for the app in comments. Only then did they actually build it.
the MVP was embarrassingly simple. Just 3 screens. They charge \~$30/year with a hard paywall.
their playbook is pretty repeatable:
1. warm up a TikTok account in your niche first
2. post daily until something hits, that's your green light to build
3. build a dead simple MVP (they used tools like [AppAlchemy](https://appalchemy.ai), [Cursor](https://cursor.com) and [Lovable](https://lovable.dev) to move fast)
4. keep posting organically until $5K MRR before paying influencers
5. then scale with paid ads
most founders build first then figure out marketing. These guys flipped it completely.
what other app ideas could be validated this way before building?
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Eliya Elmakis
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app makes you do pushups before you can doomscroll, doing $30k/month
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