Mega meet! My notes... · 🇬🇧 Skool IRL: London

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Mega meet! My notes...

Wicked today at Swingers 😉😂 had some really nice conversations and made some good eye contact 👀👀

The people really do make an event, and this one was no different. There could have been no agenda at all and it stil be worth it connecting with you all. Inspiring and motivating, thank you! 🙌🏽

But as for the speakers... Thank you for sharing your knowledge and experience, it was humbling and insightful 🙏🏽

Here are my notes - they may or may not make sense, but I thought it might be somewhat valuable to those who were in attendance as a reminder.

**Not polished/messy.

*Goose*

Wealth Ladder system

- service (no scale)

- education (more freedom)

- software (ability to scale)

Community=

Frequent interaction

Combined sense of purpose

Other things...

- inside jokes

*Vendy*

Moved from LINKEDIN ➡️ YOUTUBE

1:MANY

✖️Short form content does not build influence

Short form = awareness ads

Long form = building influence, building a brand

Google and YouTube are the worlds largest search engines. - so it makes sense to put content there over other platforms.

Example client: YouTube 300 views, 6 inbound leads, 1 close = £4K 👏🏽

Meaning views don't always matter

ChatGPT is referencing/recommending YouTube videos.

✅ Brand is the only thing that is going to stand. People need to know your name. Long term investment. Long form content.

*Farhoon £64k MRR*

Started posting 3-4 times a week on LinkedIn, then moved them onto Skool.

Views don't matter, it's got to be the right people.

Testimonial posts do well without many views (try LinkedIn)

1 recorded Q&A call a week - good content for the community.

*Adnan*

Right time, right vehicle, say yes.

Created his own SAAS.

Recommends annuals (33% off - 12mnths for price off 8)

✖️ Don't sell to poor people/low disposable income

Waiting list model - create scarcity, desire and urgency

Many chat - reels, don't need many views. Target interested users

Develop onboarding system

Don't send strangers to Skool about page

Annual membership changed the game and controlling when people could join.

✅ You have to always produce content. Long form works best.

Views can suck, but you convert more - because you resonate more with a more targeted message

Flywheel concept - one main valuable video ⬅️ other videos point to that video! Then the main video has key links.

Attention Interest Desire

*AI JACK £130k a month (started 15 months ago?)

You go faster with niching down. 'riches in niches'

YouTube is main driver of traffic

Always the think about avatar perspective (who is going to watch this video) - would they click on it?

Dive into data, see what works, and double down.

Use automations to scrape comments and see what competitors aren't doing enough of.

Look at low follower accounts with great engagement - that's what resonates with the audience, not 100k views from someone with large audience.

AI is still very early, we are ahead of the curve!!

*Yanis - Voice AI

Started charging £1kthen ended at £30k for a particular solution

Using Skool to help people leverage information via ai and work remotely

Use RSS Feeds - email newsletter of scraped information from chosen websites staying up to date in chosen field.

You only need 1 tool to provide value to a client.

Focus on Outreach and marketing

Putting your face out there works more than faceless volume

Using voice ai for cold calling isn't good. Good use case for inbound.

Voice AI agent should always announce that it is AI

Emotional response AI coming soon.

Pangia pass - eSim yearly contract covering 105 countries, perfect for traveling and remote working. $27 a month

Overall good vibes and probs to us all for making the IRL. Mini golf was good, we broke out into 4s to play against each other. I'm not competitive at all, but I won.

Looking forward to continuing the conversation with you on Skool. Thanks again and have a wicked weekend! 🫡😎

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