Yesterday I was searching for a new boxing Gym,
I went on google maps and just looked at some in my area,
Went to their Websites,
and what do I see ....
a ugly ass website that is turning me off.
+ I can't even clearly see how I can start as a new customer...
...
What did I do ..
I moved on and looked at another website
//
BOOM
๐๐ฅ๐๐๐ซ ๐๐ง๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ข๐จ๐ง ๐ก๐จ๐ฐ ๐ ๐๐๐ง ๐ฌ๐ญ๐๐ซ๐ญ ๐๐ฌ ๐ ๐ง๐๐ฐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ
๐๐ฅ๐๐๐ซ ๐ฐ๐ซ๐ข๐ญ๐ญ๐๐ง ๐๐จ๐ฉ๐ฒ ๐จ๐ง ๐ฐ๐ก๐๐ญ ๐ ๐๐๐ง ๐๐๐ก๐ข๐ฏ๐ ๐ข๐ง ๐ญ๐ก๐ข๐ฌ ๐๐ฒ๐ฆ
I can easly put in my information for a testtraiing
I don't have to click around and search only to find a tiny text explaining it in a bad way
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What Gym do you think I picked?
The second one of course.
What should you take away from this?
Think about why the Company / freelancer you are working for needs a Website.
What should the Website do for him?
Then optimize only for this one thing.
Doing everything as clean and easy as possible!
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How many customers do you think did the frist Gym miss out on only because of their Website?
How many customers do you think did the second Gym gain only because of their Website?
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This is what you can do as a Wbedesigner.
A LOT of Business need your help!
Find then, and conntact them, explain them how and why your optimization will help them make more money.
OR even better attract customers that need your help with content. So that they reach out to you.
๐คซ๐