Local Service User Consent Compliance (United States)

I have spent hours analyzing how local service businesses all over the country handle opt-out compliance. For the most part, it does not seem like the vast majority of cleaning companies/agencies that operate landing pages (for lead generation) are overly concerned with user consent (opt-out requests). I have asked countless agency owners how they handle user rights and for the most part, they scratch their heads and give me a funny look. Am I overthinking these laws or are they simply not enforced?

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