Building Your Local Portfolio with Strategic Freebies
My local video project is starting to take off. My short film about upgrades to the town centre is on 1.5k views!
I have dozens of new followers on my Facebook page. I've impressed the regen lead, and now I'm on the radar of the local Civic Society, see their enthusiastic email attached. Plus, I've had my first incoming lead - a local band want me to film their comeback after 30 years!
Even though the Civic Society probably won’t pay, this is exactly the kind of opportunity that can open doors. They’re connected to local councillors, business owners, heritage groups, and community leaders: all people who notice quality work and have influence.
By offering one strong free video, I get on their radar, demonstrate my skills, and start building a portfolio of high-value local content.
This kind of strategic freebie is not wasted effort - it’s an investment in visibility, credibility, and future paid work. Once people see the results, it’s much easier to move from free to commissioned projects. In short, one well-targeted free video can pay off in opportunities, connections, and social proof far beyond its initial effort.
For me, this sure beats sitting home alone churning out videos to battle a cold, unfeeling algorithm on YouTube or TikTok. It gets me out of the house, meeting interesting people, and getting recognised in my home town, which is where the commissions will start to come from.
Is this something you feel you could do too? Let me know!
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Building Your Local Portfolio with Strategic Freebies
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