Aug 27 • General discussion
PAS copywriting framework for LinkedIn posts
I've been using Charlie Hills' PAS copywriter GPT. If you're struggling to create posts, this might help.
For those who don't know, PAS stands for Problem, Agitate, Solution. It's a proven copywriting framework that hooks your audience by identifying a pain point they relate to, amplifying the frustration around that problem, then presenting your solution.
PAS works well on LinkedIn because it mirrors how people naturally think about challenges in their professional lives. Instead of jumping straight into what you're selling, you start with what's already on their mind. This creates immediate connection and engagement because your audience thinks "finally, someone gets it."
The structure keeps your posts focused and gives them a clear narrative arc that leads to meaningful conversations in the comments.
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PAS copywriting framework for LinkedIn posts
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