16d • General discussion
Query Regarding Cold Outreach/ Cold Calls
I have a few questions regarding cold-calling KPIs. How do you properly measure these KPIs, and what are the current market benchmarks for cold calling?
I’m just starting with cold calling and would really appreciate some guidance from you.
Any advice on setting realistic targets and measuring performance?
Data Scrapper — KPI
1. Records Researched / Day
2. QA Passed Rate
3. Valid Data Rate
4. Duplicates / Junk Rate
Meeting Setter — KPI
1. Dials Per Day = Total Calls
2. Answer Rate = Answers / Dials
3. Decision Maker Connect Rate = Connects / Dials
4. Meeting Booking Rate = Booked / DM Conversations
5. Show Rate = Held / Booked
6. Qualified Meeting Rate = Qualified Held / Held
7. DNC Rate = DNC / Dials
Closer — KPI
Call Recording and QA are important.
1. Meetings Held
2. Qualified Rate = Qualified / Held
3. Proposal Rate = Proposals / Qualified
4. Win Rate = Wins / Qualified
5. Sales Cycle = Days from 1st Meeting to Win
6. No Decision
7. Lost Reason = Categorized
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Query Regarding Cold Outreach/ Cold Calls
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