24d • General discussion
Elevated Luxury Studio
Hi everyone
I’m Tarryn Candice, founder of Elevated Luxury Studio (E.L.S), a Sydney-based womenswear label focused on elevated essentials designed with premium fabrics, thoughtful craftsmanship and timeless silhouettes.
I started E.L.S because I felt there was a gap in the market for women who value quality and design but don’t necessarily want to spend thousands on wardrobe foundations. We work with experienced manufacturers and suppliers used by premium and luxury brands, focusing on craftsmanship, fit and intentional design without the extreme markups traditionally associated with luxury fashion.
We have officially launched our first collection, the Heirloom Collection, after a long journey through sampling, production, campaign shoots, website builds and learning just how many moving parts there are in building a fashion brand.
Right now, I’m particularly focused on:
• Launch strategy & customer acquisition
• Building brand awareness
• Founder-led marketing & content
• Scaling sustainably while protecting brand equity
Would love to connect with other founders in fashion, eCommerce, consumer brands, or anyone navigating launch and growth stages. Looking forward to learning from everyone here and hopefully contributing where I can too.
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Elevated Luxury Studio
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