29d • Growth Lab
The Illusion of Safety!
When recessions hit, layoffs spread like wildfire. One week you’re “safe” with a paycheck, the next you’re dusting off your résumé, scrolling job boards alongside millions of others.
In these cycles, side hustles trend. Everyone scrambles to sell crafts online, drive Uber, flip thrift store finds—anything to patch the income gap. But that’s the trap.
The lie is that these hustles are “extra money.” In reality, they’re distractions. You’re trading hours for scraps while someone else still owns the system.
The real shift happens when you stop chasing spare change and start building ownership. That’s why service businesses—landscaping, cleaning, pressure washing, hauling , quietly mint millionaires.
They’re not flashy, but they’re predictable. They don’t depend on Wall Street or Silicon Valley trends. And while others fight for attention in the digital hustle economy, service business owners lock in contracts, cash flow, and control.
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The Illusion of Safety!
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