Great Depression, 08 Recession, Coivd, what do they all have in common?
Opportunity!!!!
Every time the economy takes a hit, most industries feel the pain. Layoffs pile up, startups fold, “extra” spending dries up. But if you study history, you’ll see a pattern: home service businesses not only survive recessions, they thrive in them.
Why? Because they’re tied to NEEDS, not trends.
The Great Depression (1930s)
While banks were failing and factories shutting down, barbers, plumbers, and repairmen kept working. People might not have had money for luxuries, but they still needed their hair cut, their toilets unclogged, and their homes maintained
The 2008 Recession
Big companies went bankrupt. Millions lost jobs. But landscapers still mowed lawns, HVAC techs still fixed heaters, cleaners still cleaned houses. In fact, many homeowners downsized their spending — but not on the basics. They cut vacations and shopping trips before they cut lawn care or pest control.
The COVID-19 Pandemic (2020)
While entire industries shut down overnight, service businesses exploded. Landscaping, cleaning, delivery, handyman work — all surged. Why? People were stuck at home, paying more attention to their houses, and realizing they couldn’t (or didn’t want to) do everything themselves.
The Pattern Is Clear
Every downturn proves the same point:
- People cut luxuries, not necessities.
- Homes always need maintenance.
- Services tied to basic needs stay in demand no matter what.
That’s why home services beat the economy. While other industries ride a boom-and-bust cycle, service businesses run steady.