As you might already know i am not into cold calling that much, so i use paid ads for lead gen and then call the prospects.
This month we had a smaller campaign, because after landing a bigger client we did not have much capacities to reach out.
The result:
53 leads in germany for 11 EUR (which is almost the same amount in USD).
This low price came from a great conversion rate ranking.
So my question is:
HAVE YOU DONE PAID MARKETING FOR YOUR LEAD GEN?