👉🏾 It’s not about what you want to sell.
👉🏾 It’s about what people are already buying and how you wrap YOUR product in that.
Let’s break it down:
⚡ You’ve got a digital calendar.
Cool. But people don’t want “a calendar.” They want less stress, more time, and their life not in shambles.
⚡ You’ve got a poetry book.
Dope. But people don’t buy poetry for “poems.” They buy it for relatability, healing, and a piece of art that makes them feel seen.
⚡ You’ve got low ticket ideas.
Fire. But low ticket only works if it solves a now problem. Rent due. Bills due. Nails tomorrow. Side hustle money THIS WEEK.
💡 Translation:
- Sell outcomes, not objects.
- Sell transformations, not files.
- Sell the after picture, not the thing.
So stop asking what should I sell? and start asking What are people already desperate for that my product can solve in disguise?