People take longer to pick an outfit for brunch than it takes to buy a $27 product.
So why are you giving them forever to “think about it”?
- Humans stall. We love “later.” Later feels safe.
- But later = never. If you don’t set a deadline, your $27 ebook will sit in their cart til you turn into a skeleton
- Give them 48 hours. Force urgency. Suddenly they stop scrolling and start swiping cards.
This is why sales pop when you add countdowns, deadlines, or “cart closes.”
Scarcity isn’t mean.
It’s what makes people move.
- Drop your $27 ebook.
- Give them 48 hours to grab it at that price.
- After that? Price goes up. Access gone. Doors closed.
That’s how you turn window shoppers into Stripe notifications.
If you’re tired of people ghosting your offers, stop giving them 2 weeks.
Give them 48 hours.