Hey girlies, as part of tomorrows The Social Side x Lash Techs IRL event in Manchester I've created a 7 day social media plan to give you a lil boost if you need it 🥳
How to use the plan 👇🏻
📌 Post 1x per day (Reels, Carousels, or Static Posts)📌 Post Stories DAILY (Use the Story Prompts)📌 Engage for 10-15 min before & after posting (Reply to DMs, comment on others' posts)
DAY 1 - Intro & Authority
✅ Grid Post: Introduce Yourself with a Personal Story
- Why did you start lashing or training?
- What’s unique about your services or courses?
- Example: “5 years ago, I was struggling to get lash clients. Now, I’m fully booked & helping others do the same!”
🎥 Story Prompt -
- Post a selfie or a BTS of you working
- Use a poll sticker - “Are you a lash tech or just love getting your lashes done?”
💬 Engagement Tip -
- Reply to at least 5 comments & 5 DMs today
DAY 2: Showcase your work
✅ Feed Post: Before & After or Client Transformation
- Show a lash transformation & explain the benefits/process
- Example Caption - “From short & fair to full & fluffy! My client wanted a natural but full look, so after our consultation we opted for brown hybrids, what do you think?”
🎥 Story Prompt:
- Post a close-up video of your lash work
- Use a quiz sticker “How long should lash extensions last? 2 weeks / 4 weeks / 6 weeks”
💬 Engagement Tip
- DM everyone who engages & start a convo!
DAY 3: Education & Value
✅ Feed Post: Teach Something Simple
- Example: “3 Reasons Your Lash Retention Isn’t Lasting (and How to Fix It!)”
- If you’re a trainer: “The Biggest Mistakes New Lash Techs Make”
🎥 Story Prompt:
- Film yourself talking: “Here’s a lash tip I wish more clients knew to make lashes last longer!”
- Use a Q&A sticker: “Ask me anything about lashes!”
💬 Engagement Tip: -
- Answer all questions in DMs with voice notes (if you've spoke to me on IG you know I love a voice note hehe
DAY 4: BTS & Relatable Content
✅ Feed Post: Show Your Process
- Time-lapse of a lash set OR a funny relatable post (“Lash techs when a client says ‘I’ll let you know’ 😅”) (make sure you're not offending anyone with this one it's a fine line)
🎥 Story Prompt: -
- Show your lash setup & ask: “What’s your fav part of getting lashes?”
- Use a poll sticker: “Lashes: Wispy or Full?”
💬 Engagement Tip:
- Reply to 10 IG stories from others
DAY 5: Social Proof & Results
✅ Feed Post: Client Testimonial or Student Success Story
- Share a screenshot of a DM or review & explain the transformation.
- Example Caption: “[Client’s name] wanted better lash retention—here’s how we made it happen!”
🎥 Story Prompt:
- Post a client/students’ kind words & add a link to book.
- Use a question sticker: “Want help picking the right lash style? DM me!”
💬 Engagement Tip:
- Follow up with old inquiries & re-engage them
DAY 6: Call-to-Action & Offers
✅ Feed Post: Clear Call-to-Action (Offer or Booking Post)
- Example: “2 lash slots left this week! Want a fresh set? DM ‘LASH’ to book!”
- Trainers: “Next lash training on [date]! Want to be your own boss? DM ‘TRAIN’ for info!”
🎥 Story Prompt:
- Show availability calendar: “Here’s my next openings! Grab your spot!”
- Use a countdown sticker for urgency
💬 Engagement Tip:
- DM past clients/students a loyalty discount or early booking incentive
DAY 7: Lifestyle & Personal Brand
✅ Feed Post: Personal or Motivational Post
- Talk about your business journey, struggles & wins.
- Example: “A year ago, I had no bookings. Now, I run a fully booked business! Hard work pays off.”
🎥 Story Prompt:
- Post a day in the life video or something personal
- Use a poll sticker: “Would you rather: Work for yourself or work for someone else?”
💬 Engagement Tip -
- Spend 10 min engaging with ideal clients/students’ posts
🚀 Need More Help?
If you loved this challenge & want 1:1 guidance, send me a private message on here saying ‘SOCIAL’ I'll see how I can support you 💖