1d • World News
The Global Kimchi Takeover – Fermentation as Technology 🥬🇰🇷
Heritage Meets High-Tech – The 70-Year Global Mission of Daesang.
Happening right now (Feb 11): The Korean food giant Daesang has officially signaled a full-scale entry into global retail markets at the 2026 Supermarket Trade Show. They aren't just selling 'jars of cabbage'; they are marketing Fermentation Technology.
Daesang’s flagship brand, Jongga, is now using 70 years of expertise to create 'Mildly Fermented' versions of Kimchi and 'Neo-Japanese' fusion items (like Kimchi Tuna Mayo Sandwiches) to help bridge the gap for new audiences. They are even partnering with 3-star Michelin chefs to prove that fermented foods are the 'superfood' of 2026.
The Lesson for Us:
This is a massive validation for our 'War on Fake Food.' While the industry usually looks for 'faster' ways to make food, Daesang is winning by sticking to 'slower' traditional methods inherited from regions like Sunchang. Fermentation is the ultimate 'clean' technology; it preserves food, adds probiotics, and creates flavors that a lab simply cannot replicate.
As Kimchi and Gochujang become 'mainstream' in 2026, are you sticking to the authentic, spicy heritage recipes, or are you enjoying these new 'fusion' twists? What's your favorite 'fermented' hack for a boring mid-week meal? 🥬🔥
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The Global Kimchi Takeover – Fermentation as Technology 🥬🇰🇷
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