Instagram pulled a fast one on Snapchat and made it iconic.

Snapchat invented disappearing content in 2013.

Instagram copied it in 2016. (Yeah! Shamelessly 😅)

Instagram’s co-founder even admitted it.

He said, “Snapchat deserves all the credit.”

But here’s the plot twist…

In just 2 months, 100 M+ people were using Instagram Stories.

But it took Snapchat 4 years to hit that number.

That's because Stories felt safe. No likes. No comments.

Just blurry sunsets, your coffee, and your dog’s weird face.

All gone in 24 hours.

Suddenly, posting became a low-stakes daily habit.

Instagram didn’t just copy the idea. They perfected it.

And boom... user behavior changed forever.

Alright, your turn now...

What’s one copied feature you think was executed better than the original?

Let’s hear the hot takes 🔥

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