Mar 17 (edited) ⢠Private Newsletter
đ˘NEW Edition: The Death Of Free Thinking - And Why It Matters
(Even To Entrepreneurs Who Usually Ignore Politics & Media)
Published: March 15, 2026
The death of free thinking is something that matters more to entrepreneurs than most are aware.
We tend to think, as high level workers, that we are above conforming and being manipulated.
But since 1961 itâs been well documented that at least 74% of us would be wrong about that.
We have a tendency to conform, to seek the consensus answer, and to stay silent even when we strongly disagree.
Another study by Elizabeth Neumann named this the âspiral of silenceâ after studying why regular people stayed silent during Nazi Germany.
I found that beyond interesting.
Especially as we look at modern society where 69% of conservatives report being afraid to share their true views- and only 23% of strong liberals report the same feeling.
Whatâs happening is that when it even just *appears* that the social consensus is one thing - the rest stay silent.
And this is not about one side or the other winning- itâs about people not speaking out and feeling comfortable to share their true opinions.
It doesnât take a rocket scientist to see why thatâs incredibly dangerous.
When silence like that happens, it turns into the Spiral of Silence that Neuaman demonstrated where ideas go unchecked and become the new reality.
Yes, this also happens in business.
When you purchase *that* personâs service because they have a big following and then get mediocre results.
Or every time itâs reinforced that building an AI agent is âeasy and will transform your resultsâ...
Without citing that to build a truly effective agent takes dozens of hours of development and mid-tier technical skills.
(Thatâs not the âno tech requiredâ marketing that is being pushed.)
And every time the top podcasters all start being sponsored by the same health supplementsâŚ
Which slowly becomes socially accepted as âthe bestâ â even when evidence shows otherwise.
In fact, that's so effective that smart consumers donât even think to *check* if contradicting evidence exists simply because the group-think consensus has become so strong.
I, for one, value mental sovereignty- the ability to think freely and creatively.
Which is a muscle that you build.
And believe it or not, a culture of silencing (currently framed as âpolitenessâ) is how free thinking dies.
Please donât take my word for it though - this is a well documented thing.
This week's newsletter is all about this: how to spot the mechanisms behind the death of free thinking, and how you can protect yourself.
The goal is never to tell you WHAT to think, but instead to help you improve HOW you think.
Your future depends on your ability to see things clearly and discover ideas and strategies that the âgroupâ isnât talking about...
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Please comment your thoughts on this week's edition here! I look forward to the discourse every week.
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đ˘NEW Edition: The Death Of Free Thinking - And Why It Matters
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