Jan 24 (edited) • Private Newsletter
📢 NEW Edition: Negotiation Behind The Dubai Crypto Deal (Why It Failed)
[Part 2/2] Published: January 24, 2026
In last week's edition on this Dubai deal, the deal died quietly.
What you may have missed is that it didn’t fall apart because of the assets, the funding, or even the CEO.
👉🏼 It collapsed because of a few sentences. And more importantly, how they were answered.
Today I’m taking you inside the room with me for the most predictable negotiation of my life.
I'm going to show you EXACTLY how a few poorly chosen words can ruin everything.
One small shift in wording turned a position of strength into submission, and the person saying it didn’t even realize it was happening.
We got the CEO exactly where needed him, literally a few sentences from the finish line.
But my client let fear change the response I scripted for him, and here's how it played out...
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📢 NEW Edition: Negotiation Behind The Dubai Crypto Deal (Why It Failed)
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