If you look at the top 10 affiliates of Dr. Melaxin on TikTok Shop, here’s a stat most people miss 👇
The average number of videos posted per creator in a single 30-day window was 72.
Yes… 72.
That’s not luck.
That’s not “one viral hook.”
That’s systematic volume.
They didn’t guess which video would work — they let the algorithm decide. Different hooks. Same product. Same vertical. Over and over again.
This is the real unlock on TikTok Shop:
- Pick a winning product
- Stay in one vertical
- Post relentlessly
- Let data, not ego, guide you
Virality is unpredictable.
Volume is controllable.
If you’re posting 5–10 videos a month and wondering why nothing sticks… now you know why.
72 videos.
Per creator.
Per month.