After 30 years in retail, including two stores that each came within a breath of a million dollars in sales, I closed my last shop and made a decision: help people make money.
I'm April. I spent decades sourcing fashion jewelry from NYC's wholesale district and generated hundreds of thousands in sales — the income that carried me for thirty years. Now that I'm no longer protecting my own bottom line, I can finally tell you everything: vendors, store locations, item numbers, display tricks, and the math behind margins most sellers never share.
This community is for boutique owners, pop-up vendors, MLM escapees seeking independence, and anyone wanting to sell jewelry from home, at events, online, or inside an existing shop or salon. If you're tired of being told Alibaba is your best option, it isn't.
Bring me your sourcing questions, display dilemmas, and pricing puzzles. I've spent thirty years figuring out what makes people stop, pick it up, and buy it and I'm here to share all of it!