Record-breaking life insurance application activity in 2025

The latest Canadian MIB Life Index from Massachusetts-based MIB Group Inc. shows record-breaking growth in application activity in 2025. Year-to-date application activity rose 6.4 per cent when compared to the same period in 2024, a 13.7 per cent increase over activity reported in 2023 and a 20 per cent increase in activity reported in 2022.

“Activity in 2025 saw year-over-year growth for all months, in the double digits in September and December and peaking in December at 14.4 per cent. Additionally, in 2025, March, September and December all achieved the highest growth rate on record when compared to year-over-year growth for the same month in prior years,” the latest Canadian report from MIB states.

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